Asda releases grapes that taste ‘like candy floss’ – people seem to like them

Asda releases grapes that taste 'like candy floss' – people seem to like them


Asda has reintroduced its range of green grapes that it says taste like 'candy floss'.

The supermarket has been experimenting in recent years with varieties of fruit known for sweet flavours. These ones come from Spain, and are the result of years of meticulous farming.

Asda grape and stone fruit procurement manager Alberto Goldbacher says the idea is to offer customers something a little different, and get kids eating more healthily.

"We work with fruit growers around the world to source the new varieties of fruit like these," Alberto said in a blog post.

"People work a lifetime to perfect these varieties. They naturally cross one flavour of grape with another, using soft brushes like the ones you use for make-up to cross the pollen from one plant to another.

"It’s very scientific – the growers know which chromosomes have the characteristics to mix with another of the varieties. It’s not GM in any way – they grow exactly as other fruits grow."

Asda says the 'candy floss' flavour is distinctive and that customers are beginning to recognise quality produce – and ask for it. Which is one of the reasons the grapes have made a comeback since being introduced last year.

The company has also brought out 'bubblegum plums', which are equally distinctive.

"We’re going through a really innovative phase of fruit growing where we’re able to naturally develop different varieties and bring something new," added Alberto.

"We’ve got a few different examples in stores at the moment, including our really popular candy gloss grapes, with a gorgeous sweet vanilla taste, and juicy Grower's Selection king plums, which have an incredible bubblegum flavour and a lovely red flesh."

 

 

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