The Emoji Review

The Emoji Review


Gene (TJ Miller) is an emoji who finds it hard to stick to his one, pre-ordained expression: Meh. He sets out on a journey to become a better Meh with an underused high-five emoji (James Corden).

A film based on emoji must have seemed like a good idea. They're a brand recognised around the world, designed to be colourful and comprehensible across all languages and cultures. It's a built-in hit! And if The Lego Movie can prove a reality-bending, mind-twisting delight, why not a story about humanity's new pictogram alphabet? There is, theoretically, an idea there, however cynical its roots. If only anyone involved in the production had even a basic common vision of the film they wanted to make.

It's bizarre how little this seems to understand smartphones or their users. On one hand, it gets in some (grand)parent pleasing tuts at the young people nowadays and their devotion to their phones. Look at them, hacking and pirating and such. On the other, the film offers fawning depictions of real-life apps, painting them as magical worlds to visit and crowbarring in compliments about their security or functionality. So which is it: civilisation-ending crutch or box of delights?

And there's little to no internal logic. In this reality, deleted games go to your trash like some sort of PC, and internet trolls are malign forces living in pirate apps rather than actual people. YouTube shows live-action film clips - all of them better than anything else in this film - but the owner of the phone where all this takes place, Alex (Jake T.Austin) and all his friends are animated. And teenager Alex plays opera on his Spotify and makes voice calls. Sure, grandad. Nineties cartoon ReBoot showed a more sophisticated understanding of 21st century technology.

Then there's the cast. Choosing TJ Miller, with his cynical slacker persona, as the Meh emoji makes sense. Choosing him as a figure whose entire point is that he is incapable of maintaining a Meh expression because he's so passionate about everything is fundamental miscasting. James Corden's High-5, an entitled and spectacularly stupid manchild, is so annoying he makes Jar Jar Binks look like R2-D2. No one has ever invited a high five less. And Anna Faris' "hacker", Jailbreak, gets some lines offering lip service to feminism and self-determination, but ends up motivated entirely by devotion to some guy she just met so, meh.

There's little to no internal logic.

You might simply ignore the whole thing if this film didn't sully the good name of so many gifted actors. It hopefully goes without saying that Sir Patrick Stewart is wasted as the Poop emoji, but Sofia Vergara is similarly squandered as Flamenca. Maya Rudolph gives it some welly as the sinister Smiler emoji - if you've seen her Dionne Warwick in Unbreakable Kimmy Schmidt, imagine that turned up to about 15 - but it's still a terrible, underdeveloped character that doesn't get a chance to show the strain of smiling. All. The. Time.

Who is this even for? The broad-strokes storytelling, first-base jokes and dumb characters suggest it's ten year olds and under, as does the Hotel Transylvania short, Puppy, that accompanies it. But the very focus on emojis - which young kids don't really use yet - suggests otherwise. And small kids who start the film delighted by the bright colours and cheery design soon get bored of all the product placement and chase scenes, audibly switching off as the film goes on. It's all so tiresomely over-familiar in its quest for self-expression There is one decent joke about the eggplant emoji, but that's really the height of it.

While it's tempting to sum up in thumbs down emoji, when they go low, we go high. So let's just say, abandon all hope, ye who enter here.

FLIXAL

Connect with us on    FACEBOOK    and   TWITTER   to see all of our Film, Music, Fashion and Lifestyle News and Posts Direct in your Feeds! On our Social Media Pages You'll also get a whole host of fun content as well weird and wonderful posts that don't make it onto here!  Keep some FUN in your social media with FLIXAL !

We hope you love reading the Articles, News and Reviews on Flixal but did you know you can also Watch Film & TV and also take part in our Film Club? Did you know you can WIN tickets to Film Premieres, you can get invites to Exclusive Events and MUCH MUCH MORE! Did you know you can download over 300,000 e-books on Flixal? That's right we have  our e-book section is totally  free to members? Thats right  There's so many reasons to enjoy using Flixal

Flixal Video on Demand and Digital Broadcast Platform provides you the viewer with an ever growing channel of Film, TV, Sport and Entertainment. There's no need to Sign Up to a monthly Membership fee, you can simply click and Stream or Download. The choice is YOURS!  Download to your TV, Computer or Mobile Device to View on or Offline or Stream from the site or one of our Broadcast Delivery Partners. We couldn't make it any easier! Why do we offer you so many options? We want to make entertainment more fun, more easy and much less hassle.

We are able to broadcast all over the world online and on TV, but we are working hard to make that not be our limit. We are working with our team to create new markets and develop platforms for parts of the world that are yet to get access to Streaming and Digital Download platforms. We are working with the latest most high tech Data steam teams to utilise their new codec to deliver 4k and UD so that fantastic quality content can be provided anywhere.

We are working with Content Creators Direct and with Distributors to create a wide variety of Content for you to choose from. Are you a Content Creator? Would you like to have your content Broadcast and Monetised through our platform? Get in touch with us today here!  Want to see something we don't have yet? Let us know! Got a story for us to feature? Get in touch!

At Flixal we love everything FILM   MUSIC  FASHION  LIFESTYLE   and we love bringing it to you. Click the relevant section to see more or browse all the articles.

Welcome to our world  Welcome to FLIXAL

Leave a Reply